John Baskerville an English designer of type and printer who designed the typeface Baskerville in 1754. He began his career as a writing master than eventually led to manufacture of type for the printing press business where he produced his very first book. When the typeface was created it was used for private press work and now with its round features it is typically set wide out in public for great text and display in public. This typeface can be used in books, stores, and websites basically anywhere. Baskerville is classified as a Transitional typeface basically between modern and old style. Baskerville typeface are more curved strokes and more circular in shapes so it looks more as a regular style. Time of New Roman from Victor Lardent typeface is also a transitional family, it’s a bit narrow than most text fonts its successful for newspapers because they fit more text per line.
Type Abstraction Studies
(Eight type contrast composition)
Top left- Size and Position
Top right- Size and Format
Bottom left – Color and Position
Bottom right- Stress and Format
Top left – Density and Format
Top right- Position and Weight
Bottom left – Color and weight
Type Color Compositions
We were only given a source page to create at least six compositions that include a Shape of Negative space (emptiness) and show a clear three-level visual Hierarchy.
Hierarchy Text Compositions
Three First Post Drafts
Two color poster drafts
- Final poser should measure at least 16″x 20″
Must have a clear negative space
- A clear visual Hierarchy
- a readable headline with at least two elements of typographic contrast
- text with at least two distinct type colors
- analogous or complementary color, designer’s name and six research sentences.