The purpose of this typeface

When the typeface was created it was used for private press work.  Right now, with its round features it is typically set wide. Great for text and display in public. This typeface can be used in books, stores, and websites, basically anywhere. There are some examples shown being used today.

Some font examples are being used

Some font examples are being used

(Baskerville in use: The Metropolitan Opera logo by Pentagram, poster by Bradley Hoston, Kate Spade New York logo, Better Homes and Gardens magazine, Canada wordmark, Baskerville ampersand from The Ampersand letterpress poster, Baskerville Type greeting card, American Gangster 2007 film poster, Baskerville on iPhone)

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